With the world being flooded with more and more advanced gadgets , companies have become ever more competetive in producing state of the art and innovative products.
The latest one to join the club is the iPhone developed by Apple Inc.iPhones are currently available only in US but it has already stirred up the imagination of people all around the world and is the most anticipated product of the year.Many industry experts see it as the next big revolution in the mobile phone technology.Apple is banking big on its latest wonder product and expects to add a new feather to its cap of successfull products which includes the likes of iPod and the Mac Computers.
The popularity and market penetration of iPhone is not only important for Apple but also for all the other companies involved in developing the ancilliary parts.For example Intel , Texas Instruments, Skyworks solution .The success of the product has the potential to change the f0rtunes of all the companies associated with it.
We have already seen a remarkable rise in the shares of the companies involved.Apple could convert this wave into a tide if it could have the iPhone competatively priced so that the upper middle class people couldafford it.This will see a lot of people who vie for the smart phones , to shift to iPhone as it has a lot of new features not found in the smart phones.
People outside the US will also be keenly anticipating the price of the iPhone ..With the iPhone sheduled to hit the Indian Markets somewhere in the middle of next year the price is going to play a major role in deciding the penetration of the product in the market.
Probably Apple would follow a multi proned strategy by bringing out different variants of the iPhone , for the low-end and the upmarket users.
With people in the US queueing up to lay their hands on their iPhones,what remains to be seen though is how is the iPhone going to fare in markets outside US and how is it going to tackle the menace of lookalikes which have proved to be thorn in the neck for Apples earlier products like the iPod.
Wednesday, July 11, 2007
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